Lorile Social Media Kit is the research behind a brand, made public: twenty-nine social media post designs by Lucie de Bréchard, each supplied at three sizes in Adobe InDesign and Figma.

Social Media by Lucie de Bréchard is built to share the kind of thinking that usually stays inside a strategy deck: references, moodboards, keywords, materials, trend notes, and the questions a brand is asking itself. The set is organized the way research is gathered. Reference grids and moodboards collect images with captions and credits. Keyword and trend report posts name a direction before it becomes a product. A preliminary research post moves from a distance, to the surface, to up close. Educational carousels and FAQs explain how a piece is developed and why.

Alongside them sit the posts a working brand needs every week: about us, testimonials, milestones, portfolio highlights, services, and team introductions. Large grotesque headlines, captioned photography, halftone image treatments, and white, black, and red grounds make the feed read as one continuous publication. It shares its visual language with Lorile Brand Strategy, so the research a client sees in the deck can carry on in public, post by post.

Each design is supplied at 1080 × 1350px (4:5) and 1080 × 1440px (3:4) for feed posts and carousels, and 28 of the 29 also at 1080 × 1920px (9:16) for stories. Replace imagery, update headlines and body text, and adjust color while keeping alignment and grid integrity in InDesign or Figma. The InDesign version is supplied as three documents, one per size. Type is set in Helvetica Neue and Helvetica Now Display. Both are commercial typefaces and are not supplied with the download, so the files open with your own licensed copies or with a substitute of your choice.

Lucie de Bréchard is an independent design and art director based in Berlin, working across branding, editorial design, and digital platforms, with clients including Balenciaga, Tom Ford, Highsnobiety, and GOAT.

• 29 post designs, each at 1080 × 1350px (4:5) and 1080 × 1440px (3:4)

• 28 of the 29 also at 1080 × 1920px (9:16) for stories

• Moodboards, references, keywords, trend reports, educational carousels, and FAQs, plus about us, testimonials, milestones, portfolio highlights, services, and team introductions

• Available for Adobe InDesign (INDD and IDML, one document per size) or Figma

• Shares its visual language with Lorile Brand Strategy

• Replace imagery, edit text, and adapt color within a structured system

• Photographs shown are for reference only and are not included

• Helvetica Neue and Helvetica Now Display are commercial typefaces and are not included