Moodboards

A moodboard is where a project finds its tone before anyone commits to it: the references, the color, the texture, and the imagery that say how a brand or a shoot should feel. The templates here give you that surface already laid out, from full moodboards to mood sheets, brand boards, and art direction pages, so you can gather references and present a direction without building the layout from scratch. Most are built in Adobe InDesign, and many also include a Canva version, so you can work in the tool you already use.

These are made for designers, photographers, and studios setting the visual direction of a brand, a collection, or a shoot. Pull in your references, set the palette, and arrange the imagery, and you have a board you can present to a client or hand to a team. Adjust the type and layout to your own style, and the direction reads as yours.

6 products
  • RUE Moodboards and Creative Direction - Studio Standard
    Studio Standard
    From $39.00 USD
  • SS x Palette: Art Direction and Mood - Studio Standard
    Studio Standard
    From $25.00 USD
  • Photographer's Starter Kit | Brief and Mood - Studio Standard
    Studio Standard
    From $39.00 USD
  • Freyja Brand Board Kit - Studio Standard
    Studio Standard
    From $48.00 USD
  • Auburn Brand Sheets - Studio Standard - Proposal
    Studio Standard
    From $39.00 USD
  • Intentional Proposal + Mood Sheets - Studio Standard
    Studio Standard
    From $39.00 USD

Frequently asked questions

What's included in these moodboard templates?

The set spans full moodboards, mood sheets, brand boards, and art direction pages. Each gives you a layout for gathering references, setting a palette, and arranging imagery so a direction is clear before production begins. The exact format varies by product and is listed on each product page.

What software do they use?

Most are built in Adobe InDesign, and many also include a Canva version for editing without InDesign. A few use Photoshop for imagery. Each product page lists the exact formats.

What's the difference between a moodboard and a brand board?

A moodboard collects references, color, and texture to set a tone, often early and exploratory. A brand board is tighter and more final, pulling the chosen logo, palette, and type into one summary of a brand's look. Many projects move from one to the other.

Who are these for?

Designers, photographers, and studios setting visual direction for a brand, a campaign, or a shoot. You replace the references and palette with your own and present the board under your own name.