Brand Guidelines

A brand guidelines template is the document a studio uses to codify a brand's identity in one place: logo usage and clear space, the color palette with values, typography and hierarchy, imagery direction, and the tone that holds it together. Each file here is built as an editable multi-page layout, so you set the brand's rules once and produce a reference every collaborator can follow. Most are built in Adobe InDesign, and many also include a Canva version, so you can work in the tool you already use.

These templates are made for the people who build identities for a living: independent designers, creative studios, and freelancers delivering brand work for fashion, beauty, and lifestyle clients. The systems and layouts are pitched for that kind of brand, so you adapt a close-fit starting point instead of building structure from zero. Open the file, replace the placeholder identity with the brand's own, and export a guidelines document you can hand to a client or publish.

9 products
  • RUE Brand Guidelines - Studio Standard
    Studio Standard
    From $48.00 USD
  • AIYA Brand Guidelines - Studio Standard
    Studio Standard
    From $48.00 USD
  • Lucette Brand Guidelines - Studio Standard
    Studio Standard
    From $48.00 USD
  • Haus Brand Sheets - Studio Standard
    Studio Standard
    From $48.00 USD
  • Haus Brand Guidelines - Studio Standard
    Studio Standard
    From $48.00 USD
  • Collective Brand Strategy - Studio Standard
    Studio Standard
    From $48.00 USD
  • Intentional Brand Guidelines - Studio Standard
    Studio Standard
    From $48.00 USD
  • Rose Guidelines - Studio Standard
    Studio Standard
    From $39.00 USD
  • Auburn Brand Guidelines - Studio Standard
    Studio Standard
    From $48.00 USD

Frequently asked questions

What software do the brand guidelines templates use?

Every template is built in Adobe InDesign as an editable multi-page layout, and many also include a Canva version for editing without InDesign. A few add Photoshop files for imagery. Each product page lists the exact formats for that template.

What does a brand guidelines template include?

Each template covers the core of a brand's identity: logo usage and clear space, color values, typography and hierarchy, imagery direction, and tone of voice. The exact sections vary by template and are listed on each product page.

What's the difference between brand guidelines and a brand strategy?

A brand strategy is the thinking that defines what a brand stands for and how it's positioned. Brand guidelines are the rules that keep its identity consistent once that's decided: how the logo, color, type, and imagery are used. Many studios deliver both.

Who are these brand guidelines templates for?

Independent designers, creative studios, and freelancers who build brand identities for clients, most often in fashion, beauty, and lifestyle. You replace the placeholder identity with the client's brand and deliver a finished guidelines document. Review the license on each product page for the specifics of resale and client delivery.