Intentional Proposal + Mood Sheets

$39.00

The proposal studios send when winning the project depends on the thinking and the look landing together.
Added to Cart! View cart or continue shopping.

Description

The proposal studios send when winning the project depends on the thinking and the look landing together. Intentional Proposal and Mood Sheets is a 30-page system in Adobe InDesign and Photoshop that pairs a complete proposal with mood and direction pages.

It walks a client through scope and vision in one document. Project understanding and objectives, scope of work and deliverables, timeline and milestones, an investment breakdown, and terms, alongside mood sheets that set the visual direction. Each section builds confidence while showing where the work is headed.

It comes from Studio Standard, where every collection is built to the standard expected when the proposal is the thing that wins the work. Designed at 1920×1080 for screen presentation or PDF delivery, and every element is editable in InDesign or Photoshop so the document carries your own typography, colour, and language.

  • 30-page proposal and mood sheets system in Adobe InDesign and Photoshop
  • Proposal sections for scope, timeline, investment, and terms
  • Mood sheets that set visual direction alongside the pitch
  • Photographs shown are for reference only and are not included
Collection
Intentional
Software
  • Adobe Indesign
  • Adobe Photoshop
Files
30
About the Licenses
The Portfolio License allows you to use Studio Standard tools to document, present, and showcase your design work. This includes publishing case studies on personal or company websites, sharing work on social media, and presenting work internally or to clients.
This license is intended solely for demonstrating your practice, craft, or past work. It does not permit use of the tools for advertising, marketing, or promoting products or services. The Portfolio License may be used by individuals or companies of any size, provided the use remains strictly non-promotional.


The Commercial License allows companies with 1–50 employees to use a Studio Standard tool for advertising or promotional purposes related to one specific product or service.
If the same tool is used to promote a different product or service, an additional license is required. This license is designed for small to mid-sized teams producing external-facing marketing, advertising, or promotional materials.

The Enterprise License permits companies with 51 or more employees to use a Studio Standard tool to advertise or promote one specific product or service across multiple campaigns, channels, and materials.
If the tool is used to promote additional products or services, the license must be re-purchased for each additional use. This license is intended for larger organizations with broader marketing reach, multiple stakeholders, and cross-channel distribution needs.
Added to Cart! View cart or continue shopping.