Lorile Brand Strategy is a brand strategy deck comprising forty slide layouts, delivered in Adobe InDesign and Figma and built for presenting the thinking behind a brand before any of it is designed.

Brand Strategy by Lucie de Bréchard is a complete document rather than a set of individual slides. Designed at 1920 × 1080px for screen presentation or PDF delivery, it runs from a cover and contents through six numbered chapters, Art Direction, Product Pillars, Brand Questions, Positioning, Why Now, and Experience, into mood and keyword pages, profile and audience spreads, positioning scales, statistic and pull quote pages, industry and competitive gap analyses, a five-phase next steps timeline, and a closing slide.

The deck is shown as the strategy for a fashion label, which is a deliberately demanding case: an art direction to set, four product pillars, long-form argument about culture and the market, pricing and archetype positioning, and a view on interiors, retail, and packaging, all on one grid. A system that holds together under those conditions will hold anywhere. The same layouts carry a rebrand rationale, a positioning study, a creative direction proposal, a launch strategy, or a founder's brand book. Copy, imagery, and color are yours to replace; the grid, spacing, and hierarchy are what you are buying.

Each chapter opens on its own numbered contents, so a section introduces what follows before it begins. Positioning scales place a brand between two poles, such as stern and soft, ornate and minimal, or accessible and ultra luxury, with a marker you move to suit. Slides alternate between white, black, and red grounds, with large grotesque headlines over captioned photography, some of it set in halftone.

Each slide is structured for easy adaptation: replace imagery, update headlines and body text, and adjust color while maintaining alignment and grid integrity in InDesign or Figma. Type is set in Helvetica Neue and Helvetica Now Display. Both are commercial typefaces and are not supplied with the download, so the files open with your own licensed copies or with a substitute of your choice.

Lucie de Bréchard is an independent design and art director based in Berlin, working across branding, editorial design, and digital platforms, with clients including Balenciaga, Tom Ford, Highsnobiety, and GOAT.

• 40 slide layouts at 1920 × 1080px

• Available for Adobe InDesign (INDD and IDML) or Figma Slides

• Cover, contents, six numbered chapters, next steps timeline, and closing slide

• Mood and keyword pages, profile and audience spreads, positioning scales, statistic pages, pull quotes, and gap analyses

• Replace imagery, edit text, and adapt color within a structured system

• Built for screen presentation or PDF delivery

• Suitable for brand strategists, creative directors, and studios presenting a brand direction

• Photographs shown are for reference only and are not included

• Helvetica Neue and Helvetica Now Display are commercial typefaces and are not included