Monument Social Media Kit is a set of 18 social media layouts in Figma and Adobe InDesign, each drawn as a 1080 × 1350px post and a 1080 × 1920px story, for studios and agencies sharing their point of view, their process and their people.

It shares the Monument Pitch Deck's editorial look: Kaitlin Banafsheha's black and white photography against warm black and paper grounds, heavy grotesque headlines, and a run of poster-red carousel cards set in tight condensed type.

The kit is organized as four series. Creative Principles is five cards, each pairing a principle headline with an image and a running manifesto in which one sentence is lit at a time. Studio Stories is three cards on the creative process, with a red caption band across full-bleed photography. Monument Campaign covers a brand story cover, a team member introduction, a client testimonials grid and three brand value cards. Good Creative is a four-card carousel that builds one argument from a question to its answer.

Type is set in TeX Gyre Heros and TeX Gyre Heros Condensed, open licensed and supplied with the download. In Figma, colors and type are set up as variables and text styles. The InDesign files carry matching paragraph, character and object styles, swatches and master pages. In either, a brand's own palette and typefaces can be applied across all 36 artboards from one place.

The photography is Kaitlin Banafsheha's own and is shown to demonstrate the layouts. It is provided for reference only; replace it with your own work before you publish or present.

Monument is Kaitlin's collection in one visual language: the Pitch Deck makes the case to a client, and the Social Media Kit carries the same look into a studio's feed.

Kaitlin Banafsheha is an art director and designer working across brand, campaign and experiential work in fashion, luxury and beauty, with clients including Saint Laurent, Prada and Miu Miu.

• 18 layouts, each as a 1080 × 1350px post and a 1080 × 1920px story, 36 artboards in all

• Delivered as a Figma file, or as Adobe InDesign files (INDD, IDML and PDF) for posts and stories, with linked images

• Four series: Creative Principles, Studio Stories, Monument Campaign and a four-card Good Creative carousel

• Text styles and color variables in Figma, paragraph and character styles and swatches in InDesign, for applying a new brand in one pass

• TeX Gyre Heros and TeX Gyre Heros Condensed, open licensed, supplied with the download

• Photography shown for reference only

• Suitable for studios, agencies, creative directors and brands building a considered feed