Monument Pitch Deck is a 22-slide pitch deck in Figma and Adobe InDesign for studios and agencies proposing brand, creative direction and campaign work to a new client.

It reads like a picture-led magazine feature. Kaitlin Banafsheha's black and white photography sits on warm paper grounds and deep black covers, with heavy grotesque headlines and small, careful captions, so the proposal carries the same taste as the work it is selling.

The deck follows a proposal from first meeting to signature. It opens with a cover, contents and overview, introduces the studio and its services, and sets out the project in four numbered stages: kickoff and strategy, messaging and copywriting, visual brand and art direction, and packaging. Project objectives are framed as challenge, solution and proof, followed by goals, three concept directions, a five-point schedule and a three-step working process. A case study chapter holds a ten-image project page, and the close covers three priced packages, an estimate, a contract with project, deliverables, payment and confidentiality terms, a sign-off page with a signature line, and a final thank-you.

Every slide is drawn at 1920 × 1080px for screen presentation or PDF delivery. Type is set in TeX Gyre Heros, open licensed and supplied with the download. In Figma, colors and type are set up as variables and text styles. The InDesign file carries matching paragraph, character and object styles, swatches and master pages. In either, a studio's own palette and typefaces can be applied across the whole deck from one place.

The photography is Kaitlin Banafsheha's own and is shown to demonstrate the layouts. It is provided for reference only; replace it with your own work before you publish or present.

Monument is Kaitlin's collection in one visual language: the Pitch Deck makes the case to a client, and the Social Media Kit carries the same look into a studio's feed.

Kaitlin Banafsheha is an art director and designer working across brand, campaign and experiential work in fashion, luxury and beauty, with clients including Saint Laurent, Prada and Miu Miu.

• 22 slides at 1920 × 1080px

• Delivered as a Figma file, or as Adobe InDesign files (INDD, IDML and PDF) with linked images

• Cover, contents, overview, studio and services, four project stages, objectives, goals, concepts, schedule, process, case study, packages, estimate, contract and sign-off

• Text styles and color variables in Figma, paragraph and character styles and swatches in InDesign, for applying a new brand in one pass

• TeX Gyre Heros, open licensed, supplied with the download

• Photography shown for reference only

• Suitable for studios, agencies and independent creative directors pitching brand and campaign work