1/10
1/11
Description
The brand strategy document senior studios use to win retainer clients and present their thinking with authority. Lucette Brand Strategy is a 24-page system in Adobe InDesign and Canva for building the strategic foundation of a brand, from first research through to the recommendations a client signs off on.
The structure moves the way a real engagement does. Market research and competitive analysis, audience segmentation and persona development, brand positioning and differentiation, messaging hierarchy and tone of voice, and a closing set of strategic recommendations. Each section builds on the one before it, so the finished document reads as one continuous argument.
It comes from Studio Standard, where every collection is built to the standard expected when your strategy is the thing the client is paying for. Pages are designed at 1920×1080 for presenting to clients and stakeholders, and every element is editable in InDesign or Canva so the system carries your own typography, colour, and language.
-
24-page brand strategy system in Adobe InDesign and Canva
-
Structured for research, audience, positioning, messaging, and recommendations
-
Builds one continuous strategic narrative, ready to present to clients
-
Photographs shown are for reference only and are not included
