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Creative Direction & Campaign Framework
by Natalia Karczewska
$59.00
The creative direction document studios use to pitch a campaign world before a single asset is shot.
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Description
The creative direction document studios use to pitch a campaign world before a single asset is shot. Creative Direction & Campaign Framework is a 35-page system in Adobe InDesign and Figma for shaping and presenting the direction of a brand campaign.
It gives a campaign its argument. Context and brief, audience and positioning, the central idea, art direction and visual world, channel and rollout thinking, and the references that hold it together. The structure carries a client from a loose idea to a direction they can approve and act on.
Pages are designed at 1920×1080px for screen presentation, balancing visual impact with clarity, and every element is editable in InDesign or Figma so the framework carries your own typography, colour, and language.
Natalia Karczewska is the founder of Kaer Studio and former art director at Vanessa Bruno, with clients including Clarins, ba&sh, and Longchamp, working in branding and visual identity for lifestyle, fashion, and beauty brands.
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35-page creative direction and campaign system in Adobe InDesign and Figma
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Sections for brief, audience, central idea, art direction, and rollout
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Turns a loose idea into a direction a client can approve
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Photographs shown are for reference only and are not included
