A social media kit for creatives whose feed should show their eye as much as their output. Atlas is built to share taste: what you're reading, what you're listening to, the references on your desk, the details you noticed this month.

That is how Natalia Karczewska works at Kaer Studio, where the image comes first and the system exists to give it room. The 38 designs move between two registers. One presents the practice: a studio profile, services, approach and manifesto, case studies and project stories. The other shows the sensibility behind it: monthly moodboards and inspirations, a monthly playlist, runway details, visual studies, weekly notes and studio announcements. Mixed together they give a feed its rhythm, and they let people see how you think before they ever send a brief.

It is made for creative directors, designers, stylists, photographers and studios whose clients choose them for their eye, and who want a feed that reads like a magazine.

The kit shares its typography, palette and editorial pace with the Atlas Studio Deck and the Creative Direction & Campaign Framework, so the voice a client follows on social is the one they meet in your introduction and your proposal.

Natalia Karczewska is the founder of Kaer Studio and a former art director at Vanessa Bruno, working in branding, visual identity and creative direction for clients including Clarins, ba&sh and Longchamp.

• 38 editorial designs, each in three sizes: 1080×1440 and 1080×1350 posts, and 1080×1920 stories

• Adobe InDesign, Figma and Canva, all three included with every licence

• Open-licence fonts included: EB Garamond, Inter, Courier Prime and Homemade Apple

• Images and case studies courtesy of Karla Uribe (Instagram / Website), shown with her kind permission for reference only and not included