1/7

M&L Brand Strategy

by Garella Louis

$59.00

A brand strategy presentation delivered as a fully worked case study rather than an empty shell, so you can see the thinking before you rebuild it around your own client.
Louis Garella Independent art director and graphic designer View profile
Added to Cart! View cart or continue shopping.
Cover of M&L Brand Strategy, a brand strategy presentation template by Louis Garella, with oversized serif title and hand-drawn detailing.
A brand strategy spread from M&L Brand Strategy pairing an editorial fashion image with positioning copy.
A spread from M&L Brand Strategy showing the strategic premise, brand positioning, and growth horizon sections.
A spread from M&L Brand Strategy showing the cultural context and brand pillars sections.
A vision statement and brand story spread from M&L Brand Strategy.
A growth horizon and strategic phasing spread from M&L Brand Strategy, designed in Adobe InDesign.
An audience and brand-world spread from M&L Brand Strategy by Louis Garella.
1/9

Description

A brand strategy presentation delivered as a fully worked case study rather than an empty shell, so you can see the thinking before you rebuild it around your own client. M&L Brand Strategy is a 26-page document in Adobe InDesign, designed by Louis Garella, whose Studio Garella has worked with Hermès, Mugler, Puma, and Louis Roederer.


The document works through a complete engagement using a fictional ready-to-wear label as its worked example: discovery and methodology, the findings that follow, audience and cultural context, the brand challenge, a strategic opportunity, positioning, primary message, key differences, the brand idea, mission and vision, brand pillars, personality, voice and tone, a manifesto, and a closing set of next steps. Nineteen content sections in all, each built so you replace the example thinking with your own.


Pages are designed at 1920×1080 pixels (16:9) for presenting to clients and stakeholders, and every element is editable in Adobe InDesign so the system carries your own typography, colour, and language. The layout system runs to roughly a dozen distinct page architectures, oversized serif section titles, hand-drawn containers, monospaced navigation, and generous white space, so the document doubles as a layout library as much as a strategy framework, with several image and quote spreads left open for pacing.


It pairs with the M&L Media Kit, its companion studio capabilities document, the two sharing one design system across strategy and presentation. Both come from Studio Standard, where every collection is built to the standard expected when your strategy is the thing the client is paying for.


  • 26-page brand strategy document in Adobe InDesign
  • Delivered as a fully populated case study across nineteen content sections
  • Designed at 1920×1080 (16:9) for on-screen presentation and client delivery
  • Sections for discovery, findings, audience, cultural context, positioning, messaging, brand idea, pillars, personality, voice and tone, and a manifesto
  • Roughly a dozen distinct page layouts, with open image and quote spreads for pacing
  • Fully editable type, colour, and image placeholders throughout
  • Photographs shown are for reference only and are not included
Software
  • Adobe Indesign
Files
26
About the Licenses
The Portfolio License allows you to use Studio Standard tools to document, present, and showcase your design work. This includes publishing case studies on personal or company websites, sharing work on social media, and presenting work internally or to clients.
This license is intended solely for demonstrating your practice, craft, or past work. It does not permit use of the tools for advertising, marketing, or promoting products or services. The Portfolio License may be used by individuals or companies of any size, provided the use remains strictly non-promotional.


The Commercial License allows companies with 1–50 employees to use a Studio Standard tool for advertising or promotional purposes related to one specific product or service.
If the same tool is used to promote a different product or service, an additional license is required. This license is designed for small to mid-sized teams producing external-facing marketing, advertising, or promotional materials.

The Enterprise License permits companies with 51 or more employees to use a Studio Standard tool to advertise or promote one specific product or service across multiple campaigns, channels, and materials.
If the tool is used to promote additional products or services, the license must be re-purchased for each additional use. This license is intended for larger organizations with broader marketing reach, multiple stakeholders, and cross-channel distribution needs.
Added to Cart! View cart or continue shopping.

More from this collection

  • Cover of the M&L Media Kit, a studio media kit and capabilities template by Louis Garella, with an image collage threaded by a single hand-drawn line.
    From $59.00 USD
  • Cover of M&L Brand Strategy, a brand strategy presentation template by Louis Garella, with oversized serif title and hand-drawn detailing.
    From $59.00 USD
View all products