Freyja Creative Direction / Concept Boards

$39.00

The creative direction document studios use to pitch a visual world before a single asset exists.
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Description

The creative direction document studios use to pitch a visual world before a single asset exists. Freyja Creative Direction and Concept Boards is a 27-page system in Adobe InDesign and Canva for shaping and presenting the look and feel of a project.

It provides the layouts direction needs to land. Concept boards organised by theme, colour and palette references, typographic direction, texture and material studies, and art direction notes. The structure turns abstract ideas into a visual argument a client can respond to.

It comes from Studio Standard, where every collection is built to the standard expected when you are selling a vision. Designed at 1920×1080 for internal development or client presentation, and every element is editable in InDesign or Canva so the boards carry your own typography, colour, and language.

  • 27-page creative direction system in Adobe InDesign and Canva
  • Concept boards, palettes, typography, and textures
  • Turns abstract ideas into a visual argument
  • Photographs shown are for reference only and are not included
Collection
Freyja
Software
  • Canva
  • Adobe Indesign
Files
27
About the Licenses
The Portfolio License allows you to use Studio Standard tools to document, present, and showcase your design work. This includes publishing case studies on personal or company websites, sharing work on social media, and presenting work internally or to clients.
This license is intended solely for demonstrating your practice, craft, or past work. It does not permit use of the tools for advertising, marketing, or promoting products or services. The Portfolio License may be used by individuals or companies of any size, provided the use remains strictly non-promotional.


The Commercial License allows companies with 1–50 employees to use a Studio Standard tool for advertising or promotional purposes related to one specific product or service.
If the same tool is used to promote a different product or service, an additional license is required. This license is designed for small to mid-sized teams producing external-facing marketing, advertising, or promotional materials.

The Enterprise License permits companies with 51 or more employees to use a Studio Standard tool to advertise or promote one specific product or service across multiple campaigns, channels, and materials.
If the tool is used to promote additional products or services, the license must be re-purchased for each additional use. This license is intended for larger organizations with broader marketing reach, multiple stakeholders, and cross-channel distribution needs.
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