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Description
The creative direction document studios use to pitch a visual world before a single asset exists. Freyja Creative Direction and Concept Boards is a 27-page system in Adobe InDesign and Canva for shaping and presenting the look and feel of a project.
It provides the layouts direction needs to land. Concept boards organised by theme, colour and palette references, typographic direction, texture and material studies, and art direction notes. The structure turns abstract ideas into a visual argument a client can respond to.
It comes from Studio Standard, where every collection is built to the standard expected when you are selling a vision. Designed at 1920×1080 for internal development or client presentation, and every element is editable in InDesign or Canva so the boards carry your own typography, colour, and language.
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27-page creative direction system in Adobe InDesign and Canva
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Concept boards, palettes, typography, and textures
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Turns abstract ideas into a visual argument
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Photographs shown are for reference only and are not included
