A brand strategy template for houses that work across fashion, interiorism and objects. The Forme Brand Strategy is a 41-page document in Adobe InDesign, Figma and Canva, set at 1920×1080 for screen and presentation, and written in full for Forme, a fictional design and objects house in Paris.

It runs in eight chapters, in the order a strategist presents the work. The introduction sets out the strategic premise, a founder’s note, the brand story and the question the strategy has to answer. Category landscape maps conventions, four tensions, the opportunity and a competitive field of five kinds of house. Audience architecture separates the primary audience from the trade and from the gatekeepers: press, galleries and stockists. Brand positioning holds the positioning statement, a proof structure and a differentiation frame. Strategic platform covers the brand idea, five attributes, brand architecture, three disciplines, a messaging hierarchy, voice principles, creative mandatories and imagery direction for object, still life and detail. Activation plans the edition lifecycle, eight channels, growth horizons to 2030 and seven measures of success. Strategic validation tests the work as true, distinctive and durable before a summary gate, and an appendix closes with twelve defined terms.

Every page carries placeholder copy written as working strategy, so the document shows what a finished strategy reads like and what belongs in each section, from the positioning statement to how an edition is announced, opened, recorded and closed. It shares its page frame with the Forme Brand Guidelines, so the two present as one body of work. Made for strategists, designers and studios delivering positioning to fashion houses, interior and furniture brands, galleries and makers of limited editions.

Part of Forme, a Studio Standard collection of brand documents built around one fictional house, set in Baskervville with Drafting Mono for specifications, on a palette of warm black, cream and burnished gold. The Forme Brand Guidelines and the Forme Social Media Kit carry the same identity into design and onto the feed.

• 41 pages at 1920×1080

• Adobe InDesign, Figma and Canva, all three included with every license

• Typefaces: Baskervville, BDO Grotesk, Bodoni Moda, Drafting Mono and Lexend Giga, all open-license and included in the download

• Photographs shown are for reference only and are not included