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Description
The marketing plan brand teams use to turn ambition into a concrete plan of action. AIYA Marketing Plan is a 20-page system in Adobe InDesign and Canva for setting objectives, audience, channels, and a calendar a team can execute.
It moves from thinking to action. Market and audience context, positioning and key messages, channel strategy across owned and paid, a campaign and content calendar, budget, and the metrics that define success. Each section builds toward a plan a team can act on.
It comes from Studio Standard, where every collection is built to the standard expected when the plan is what the budget is spent against. Pages are designed at 1920×1080 for presenting to clients and stakeholders, and every element is editable in InDesign or Canva so the plan carries your own typography, colour, and language.
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20-page marketing plan system in Adobe InDesign and Canva
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Sections for audience, positioning, channels, calendar, and metrics
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Turns strategy into an executable plan
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Photographs shown are for reference only and are not included
