Services Guides

A services guide is the document you send a prospective client to explain what you offer and what it costs: the services or packages, what each one includes, the way you work, and the pricing, laid out so the client can say yes without a dozen follow-up questions. The templates here give you that structure already built, so you set out your offer and your rates and have something clear to send. Most are built in Adobe InDesign, and many also include a Canva version, so you can work in the tool you already use.

These are made for designers, photographers, and studios who want to present their services and pricing without rebuilding the document for every enquiry. Set your packages once, adjust the look to your own identity, and send a guide that answers the what and the how much before the first call.

7 products
  • CD Suite — Capabilities Deck - Studio Standard
    Studio Standard
    From $48.00 USD
  • RUE Services Guide - Studio Standard
    Studio Standard
    From $39.00 USD
  • Photographer's Starter Kit | Services and Pricing Guide - Studio Standard
    Studio Standard
    From $39.00 USD
  • Haus Social Media Manager's Kit - Studio Standard
    Studio Standard
    From $48.00 USD
  • Haus Offboarding - Studio Standard
    Studio Standard
    From $39.00 USD
  • Haus Services Guide - Studio Standard
    Studio Standard
    From $39.00 USD
  • Collective Services Guide - Studio Standard
    Studio Standard
    From $39.00 USD

Frequently asked questions

What software do the services guide templates use?

Most are built in Adobe InDesign, and many also include a Canva version for editing without InDesign. A couple use Figma or Photoshop. Each product page lists the exact formats for that template.

What's the difference between a services guide and a proposal?

A services guide presents your standard offer and pricing, the same for anyone who asks, often as a first step. A proposal is tailored to one client and one project, with a specific scope and quote. Many studios send a services guide first and a proposal once there is real interest.

What goes in a services guide?

Usually an introduction, your services or packages, what each one includes, how you work, and pricing or starting rates. The exact sections vary by template and are listed on each product page.

Who are these for?

Designers, photographers, and studios who want a clear, repeatable way to share what they offer and what it costs. You replace the placeholder services and rates with your own and send it under your own brand.