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Description
The proposal studios send when winning the project depends on how the thinking is presented. This is a 29-page system in Figma, Adobe InDesign, and Canva for scoping work, setting expectations, and pricing with authority.
It walks a client through the complete proposal. Project understanding and objectives, scope of work and deliverables, timeline and milestones, an investment breakdown with options, and terms. Each section is designed to build confidence while setting clear expectations.
Designed at 1920×1080px for screen presentation or PDF delivery, and every element is editable in Figma, InDesign, or Canva so the document carries your own typography, colour, and language.
The Canva edition is rebuilt page for page from the same document, so the layout, typography, and spacing match the Figma and InDesign files. It opens in your own Canva account as an editable copy.
Kory Jordan is a San Francisco-based art director and designer focused on culturally rooted brand storytelling, currently a Senior Graphic Designer at Apple.
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29-page proposal system in Figma, Adobe InDesign, and Canva
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Sections for scope, timeline, investment, and terms
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Built to win work and set clear expectations
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Photographs shown are for reference only and are not included
