{"product_id":"m-l-brand-strategy","title":"M\u0026L Brand Strategy","description":"\u003ch5\u003eA brand strategy presentation delivered as a fully worked case study rather than an empty shell, so you can see the thinking before you rebuild it around your own client. M\u0026amp;L Brand Strategy is a 26-page document in \u003ca href=\"\/collections\/adobe-indesign\"\u003eAdobe InDesign\u003c\/a\u003e, designed by Louis Garella, whose Studio Garella has worked with Hermès, Mugler, Puma, and Louis Roederer.\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch5\u003eThe document works through a complete engagement using a fictional ready-to-wear label as its worked example: discovery and methodology, the findings that follow, audience and cultural context, the brand challenge, a strategic opportunity, positioning, primary message, key differences, the brand idea, mission and vision, brand pillars, personality, voice and tone, a manifesto, and a closing set of next steps. Nineteen content sections in all, each built so you replace the example thinking with your own.\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch5\u003ePages are designed at 1920×1080 pixels (16:9) for presenting to clients and stakeholders, and every element is editable in Adobe InDesign so the system carries your own typography, colour, and language. The layout system runs to roughly a dozen distinct page architectures, oversized serif section titles, hand-drawn containers, monospaced navigation, and generous white space, so the document doubles as a layout library as much as a strategy framework, with several image and quote spreads left open for pacing.\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch5\u003eIt pairs with the \u003ca href=\"\/products\/m-l-media-kit\"\u003eM\u0026amp;L Media Kit\u003c\/a\u003e, its companion studio capabilities document, the two sharing one design system across strategy and presentation. Both come from Studio Standard, where every collection is built to the standard expected when your strategy is the thing the client is paying for.\u003c\/h5\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch5\u003e26-page brand strategy document in Adobe InDesign\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003eDelivered as a fully populated case study across nineteen content sections\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003eDesigned at 1920×1080 (16:9) for on-screen presentation and client delivery\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003eSections for discovery, findings, audience, cultural context, positioning, messaging, brand idea, pillars, personality, voice and tone, and a manifesto\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003eRoughly a dozen distinct page layouts, with open image and quote spreads for pacing\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003eFully editable type, colour, and image placeholders throughout\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003ePhotographs shown are for reference only and are not included\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Garella Louis","offers":[{"title":"Personal License \/ Adobe InDesign","offer_id":48914946752651,"sku":"BrSt\/LGarella-ML\/Id\/Personal","price":59.0,"currency_code":"USD","in_stock":true},{"title":"Commercial License \/ Adobe InDesign","offer_id":48914946785419,"sku":"BrSt\/LGarella-ML\/Id\/Commercial","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0371\/4944\/2187\/files\/STUDIO_GARELLA_Brand_Strategy.png?v=1786643878","url":"https:\/\/studiostandard.com\/products\/m-l-brand-strategy","provider":"Studio Standard","version":"1.0","type":"link"}