{"title":"Lucie de Bréchard","description":"\u003cp\u003eLucie de Bréchard is an independent design and art director based in Berlin, with selected clients including Balenciaga, Tom Ford, Highsnobiety, GOAT, Metahaven, Porto Rocha, and the American Academy in Rome. Her interest sits at the intersection of design and art: gallery business cards and invitations from 1960s and 1970s New York, editions from cultural institutions, the visual systems of museum archives, and the use of typography within artworks. She is drawn to the contrast between minimalism and maximalism, where simplicity can be powerful and effective while ornament, layered elements, and several typefaces at once can be playful and very human.\u003c\/p\u003e\n\u003cp\u003eThis collection holds Lorile, her brand strategy deck and social media kit for Studio Standard, built in Adobe InDesign and Figma and fully editable in your own tools.\u003c\/p\u003e","products":[{"product_id":"lorile-brand-strategy","title":"Lucie de Bréchard: Lorile Brand Strategy","description":"\u003ch5\u003eLorile Brand Strategy is a brand strategy deck comprising forty slide layouts, delivered in Adobe InDesign and Figma and built for presenting the thinking behind a brand before any of it is designed.\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\n\u003cstrong\u003eBrand Strategy\u003c\/strong\u003e by Lucie de Bréchard is a complete document rather than a set of individual slides. Designed at 1920 × 1080px for screen presentation or PDF delivery, it runs from a cover and contents through six numbered chapters, Art Direction, Product Pillars, Brand Questions, Positioning, Why Now, and Experience, into mood and keyword pages, profile and audience spreads, positioning scales, statistic and pull quote pages, industry and competitive gap analyses, a five-phase next steps timeline, and a closing slide.\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eThe deck is shown as the strategy for a fashion label, which is a deliberately demanding case: an art direction to set, four product pillars, long-form argument about culture and the market, pricing and archetype positioning, and a view on interiors, retail, and packaging, all on one grid. A system that holds together under those conditions will hold anywhere. The same layouts carry a rebrand rationale, a positioning study, a creative direction proposal, a launch strategy, or a founder's brand book. Copy, imagery, and color are yours to replace; the grid, spacing, and hierarchy are what you are buying.\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eEach chapter opens on its own numbered contents, so a section introduces what follows before it begins. Positioning scales place a brand between two poles, such as stern and soft, ornate and minimal, or accessible and ultra luxury, with a marker you move to suit. Slides alternate between white, black, and red grounds, with large grotesque headlines over captioned photography, some of it set in halftone.\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eEach slide is structured for easy adaptation: replace imagery, update headlines and body text, and adjust color while maintaining alignment and grid integrity in InDesign or Figma. Type is set in Helvetica Neue and Helvetica Now Display. Both are commercial typefaces and are not supplied with the download, so the files open with your own licensed copies or with a substitute of your choice.\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eLucie de Bréchard is an independent design and art director based in Berlin, working across branding, editorial design, and digital platforms, with clients including Balenciaga, Tom Ford, Highsnobiety, and GOAT.\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ch5\u003e40 slide layouts at 1920 × 1080px\u003c\/h5\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch5\u003eAvailable for Adobe InDesign (INDD and IDML) or Figma Slides\u003c\/h5\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch5\u003eCover, contents, six numbered chapters, next steps timeline, and closing slide\u003c\/h5\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch5\u003eMood and keyword pages, profile and audience spreads, positioning scales, statistic pages, pull quotes, and gap analyses\u003c\/h5\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch5\u003eReplace imagery, edit text, and adapt color within a structured system\u003c\/h5\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch5\u003eBuilt for screen presentation or PDF delivery\u003c\/h5\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch5\u003eSuitable for brand strategists, creative directors, and studios presenting a brand direction\u003c\/h5\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch5\u003ePhotographs shown are for reference only and are not included\u003c\/h5\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch5\u003eHelvetica Neue and Helvetica Now Display are commercial typefaces and are not included\u003c\/h5\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lucie de Bréchard","offers":[{"title":"Portfolio \/ Adobe InDesign","offer_id":50599007813771,"sku":"BrSt\/Lorile\/LdeBrechard\/ID\/Portfolio","price":49.0,"currency_code":"USD","in_stock":true},{"title":"Commercial \/ Adobe InDesign","offer_id":50599007846539,"sku":"BrSt\/Lorile\/LdeBrechard\/ID\/Commercial","price":79.0,"currency_code":"USD","in_stock":true},{"title":"Enterprise \/ Adobe InDesign","offer_id":50599007879307,"sku":"BrSt\/Lorile\/LdeBrechard\/ID\/Enterprise","price":129.0,"currency_code":"USD","in_stock":true},{"title":"Portfolio \/ Figma","offer_id":50599007912075,"sku":"BrSt\/Lorile\/LdeBrechard\/Fig\/Portfolio","price":49.0,"currency_code":"USD","in_stock":true},{"title":"Commercial \/ Figma","offer_id":50599007944843,"sku":"BrSt\/Lorile\/LdeBrechard\/Fig\/Commercial","price":79.0,"currency_code":"USD","in_stock":true},{"title":"Enterprise \/ Figma","offer_id":50599007977611,"sku":"BrSt\/Lorile\/LdeBrechard\/Fig\/Enterprise","price":129.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0371\/4944\/2187\/files\/lucie-de-brechard-lorile-brand-strategy-4307996.png?v=1791780974"},{"product_id":"lorile-social-media-kit","title":"Lucie de Bréchard: Lorile Social Media Kit","description":"\u003ch5\u003eLorile Social Media Kit is the research behind a brand, made public: twenty-nine social media post designs by Lucie de Bréchard, each supplied at three sizes in Adobe InDesign and Figma.\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003e\n\u003cstrong\u003eSocial Media\u003c\/strong\u003e by Lucie de Bréchard is built to share the kind of thinking that usually stays inside a strategy deck: references, moodboards, keywords, materials, trend notes, and the questions a brand is asking itself. The set is organized the way research is gathered. Reference grids and moodboards collect images with captions and credits. Keyword and trend report posts name a direction before it becomes a product. A preliminary research post moves from a distance, to the surface, to up close. Educational carousels and FAQs explain how a piece is developed and why.\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eAlongside them sit the posts a working brand needs every week: about us, testimonials, milestones, portfolio highlights, services, and team introductions. Large grotesque headlines, captioned photography, halftone image treatments, and white, black, and red grounds make the feed read as one continuous publication. It shares its visual language with Lorile Brand Strategy, so the research a client sees in the deck can carry on in public, post by post.\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eEach design is supplied at 1080 × 1350px (4:5) and 1080 × 1440px (3:4) for feed posts and carousels, and 28 of the 29 also at 1080 × 1920px (9:16) for stories. Replace imagery, update headlines and body text, and adjust color while keeping alignment and grid integrity in InDesign or Figma. The InDesign version is supplied as three documents, one per size. Type is set in Helvetica Neue and Helvetica Now Display. Both are commercial typefaces and are not supplied with the download, so the files open with your own licensed copies or with a substitute of your choice.\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eLucie de Bréchard is an independent design and art director based in Berlin, working across branding, editorial design, and digital platforms, with clients including Balenciaga, Tom Ford, Highsnobiety, and GOAT.\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ch5\u003e29 post designs, each at 1080 × 1350px (4:5) and 1080 × 1440px (3:4)\u003c\/h5\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch5\u003e28 of the 29 also at 1080 × 1920px (9:16) for stories\u003c\/h5\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch5\u003eMoodboards, references, keywords, trend reports, educational carousels, and FAQs, plus about us, testimonials, milestones, portfolio highlights, services, and team introductions\u003c\/h5\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch5\u003eAvailable for Adobe InDesign (INDD and IDML, one document per size) or Figma\u003c\/h5\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch5\u003eShares its visual language with Lorile Brand Strategy\u003c\/h5\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch5\u003eReplace imagery, edit text, and adapt color within a structured system\u003c\/h5\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch5\u003ePhotographs shown are for reference only and are not included\u003c\/h5\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch5\u003eHelvetica Neue and Helvetica Now Display are commercial typefaces and are not included\u003c\/h5\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lucie de Bréchard","offers":[{"title":"Portfolio \/ Adobe InDesign","offer_id":50599008338059,"sku":"SoMe\/Lorile\/LdeBrechard\/ID\/Portfolio","price":49.0,"currency_code":"USD","in_stock":true},{"title":"Commercial \/ Adobe InDesign","offer_id":50599008370827,"sku":"SoMe\/Lorile\/LdeBrechard\/ID\/Commercial","price":79.0,"currency_code":"USD","in_stock":true},{"title":"Enterprise \/ Adobe InDesign","offer_id":50599008403595,"sku":"SoMe\/Lorile\/LdeBrechard\/ID\/Enterprise","price":129.0,"currency_code":"USD","in_stock":true},{"title":"Portfolio \/ Figma","offer_id":50599008436363,"sku":"SoMe\/Lorile\/LdeBrechard\/Fig\/Portfolio","price":49.0,"currency_code":"USD","in_stock":true},{"title":"Commercial \/ Figma","offer_id":50599008469131,"sku":"SoMe\/Lorile\/LdeBrechard\/Fig\/Commercial","price":79.0,"currency_code":"USD","in_stock":true},{"title":"Enterprise \/ Figma","offer_id":50599008501899,"sku":"SoMe\/Lorile\/LdeBrechard\/Fig\/Enterprise","price":129.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0371\/4944\/2187\/files\/lucie-de-brechard-lorile-social-media-kit-6421588.png?v=1791780975"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0371\/4944\/2187\/collections\/04_processed_ccffc450-3133-471d-931e-9e80ed6419e9.jpg?v=1791780848","url":"https:\/\/studiostandard.com\/collections\/lucie-de-brechard.oembed","provider":"Studio Standard","version":"1.0","type":"link"}